How to optimise your LinkedIn to receive job offers in 2025

Over 95% of recruiters use LinkedIn to find candidates. But there's an enormous difference between having a profile and having a profile that works. This guide goes section by section — covering the details most people ignore that make all the difference to your profile's visibility.

Photo: first impressions count

Profiles with a photo receive 21 times more views and 9 times more connection requests. Requirements for a good LinkedIn profile photo:

• Neutral background (white, grey or soft blue)
• Face occupying 60-70% of the frame
• Approachable and professional expression — a genuine smile works
• Clothing appropriate for your sector
• Minimum resolution of 400x400px

Avoid selfies, cropped group photos, holiday photos or sunglasses. The cover photo (banner) is often ignored — use it to show something about your field: a skyline, an image related to your sector or a short phrase that defines what you do.

Headline: the 220 most important characters in your profile

The headline appears at the top of your profile, in search results and on every comment you make. The most common mistake is writing only your current role: "Software Engineer at Company X". That doesn't differentiate you at all.

Effective formula: [What you do] + [for whom] + [result or differentiator]

• Instead of: "Marketing Manager"
• Write: "Marketing Manager · I help B2B SaaS companies grow from 0 to £1M ARR with content strategy and SEO"

"About" section: tell a story

The About section is your written elevator pitch. It should have 3 to 5 short paragraphs:

1. Who you are — Your professional identity in 2 sentences
2. What you do well — Your 2 or 3 key skills with examples
3. What makes you different — Your unique perspective or approach
4. Call to action — What you want the reader to do after reading

Write in the first person. Use industry keywords naturally throughout the text — LinkedIn's algorithm indexes this section.

Experience: more than a list of roles

For each position, go beyond the job title and company. Include:

• 2 to 4 bullet points with concrete, measurable achievements
• Technologies, tools or methodologies used
• Company context (size, sector) if not obvious

LinkedIn lets you add media (presentations, projects, articles, videos) to each position — use it to show your work directly.

Skills and endorsements

Add the 10 to 15 skills most relevant to your profile. The first 3 are the most visible — put your most important ones there. Ask colleagues and former supervisors for endorsements — the more endorsements, the more weight the algorithm assigns to that skill.

Recommendations: the most powerful social proof

A written recommendation from a former manager or colleague is worth more than any description you write about yourself. Ask for specific recommendations — suggest the recommender mentions a concrete project you worked on together and the impact it had.

Activate "Open to Work"

If you're looking for a job, activate the "Open to Work" feature in your career settings. You can choose to show it only to recruiters (using private mode, without the green banner) — so your current employer doesn't see it, but headhunters do.

Activity: what you publish is who you are

Publishing 1 to 2 times per week about your field exponentially increases your visibility. You don't need to write long articles — well-crafted comments on posts by leaders in your sector already boost your presence. The algorithm favours genuine interaction.

CV Creator Pro automatically extracts your LinkedIn profile to create your CV — no copy-pasting required. Try it free